Objective

The primary objective of this project was to develop a logo for a fictitious coffee company, Three Badgers Coffee Co. This endeavor served as a practical exercise in understanding and implementing the process of variable data printing. By creating a fictional brand, the project aimed to enhance skills in design, data management, and automated printing techniques.

Process

1. Design Creation: A logo was crafted for Three Badgers Coffee Co., focusing on visual appeal and brand identity.

2. Data Preparation: Utilizing Microsoft Excel, a comprehensive spreadsheet was created containing all relevant variable data related to the mailers.

3. Integration with InDesign: The prepared data was linked to an InDesign project to facilitate the creation of multiple mailer designs efficiently.

4. Automation of Design: By employing variable data printing techniques, six distinct mailer designs were generated automatically, significantly reducing the time and effort typically required for manual design.

5. Final Production: The mailers were printed and subsequently cut to size for distribution.

Conclusion

The development of the Three Badgers Coffee Co. logo and the associated mailers provided invaluable experience in the realm of variable data printing. This project not only reinforced design capabilities but also demonstrated the efficiency of integrating data management with graphic design software. The successful completion of this project reflects a thorough understanding of the design process and the advantages of automation in contemporary print production.