Objective

The objective of this project was to develop a distinctive logo and banners for the streamer Steve Plays, enhancing his brand identity. The design reflects his dual passion for video games and music, emphasizing the dual meaning of the word "plays."

Design Elements

• Word Mark: A playful yet professional typography was created, conveying a light-hearted yet polished aesthetic.

• Brand Mark: The icon features a stylized representation of Steve's face, including the key characteristics of his clean cut beard, glasses and hat. This element personalizes the brand and fosters a connection with the audience.

• Color Palette: Colors were selected to resonate with the aesthetic of Steve's favorite professional sports team, the Cleveland Guardians, ensuring a cohesive and recognizable brand presence.

Conclusion

The logo and banners designed for Steve Plays successfully encapsulate his identity as a streamer. By merging his interests in gaming and music, the branding not only reflects his personality but also engages his audience effectively. This project exemplifies the importance of thoughtful design in establishing a strong brand identity in the streaming community.