Objective

The primary objective of this project was to explore and understand the fundamental principles of design through the lens of Richard Neutra's architectural style. By creating various design materials such as postcards, billboards, posters, and a saddle-stitched booklet, the project aimed to enhance familiarity with design tools and techniques while paying homage to Neutra's contributions to modernism.

Process

1. Research and Selection:

   • Conducted in-depth research on Richard Neutra, examining his architectural philosophy and notable works.

   • Selected design elements representative of Neutra's style to incorporate into the project.

2. Design Development:

   • Utilized the Adobe Suite, including Photoshop, Illustrator, and InDesign, to create various design outputs.

   • Developed a cohesive visual identity aligned with Neutra's modernist aesthetics.

3. Creation of Materials:

   • Designed postcards, billboards, and posters showcasing key aspects of Neutra's architecture.

   • Compiled and designed a saddle-stitched booklet that encapsulated the essence of the project and Neutra's influence.

Conclusion

This semester-long project provided a comprehensive learning experience in the field of design, specifically in understanding modernist architecture through Richard Neutra's work. The engagement with the Adobe Suite not only enhanced technical skills but also fostered a deeper appreciation for the intricacies of design. The project successfully achieved its objective of blending design practice with architectural inspiration, culminating in a collection that reflects both personal growth and professional development in design.