Objective

The primary objective of this project was to develop a comprehensive brand guide for Elevate MD, a company specializing in functional medicine. This guide serves as an internal reference tool that outlines the essential brand elements necessary for maintaining a cohesive and professional brand identity across all company communications and materials.

Design Elements

• Logo: Utilized the existing minimal and clean logo as the foundation for the brand guide.

• Color Schemes: Established a defined palette that complements the logo, ensuring consistency across various platforms.

• Fonts: Selected specific typefaces that align with the brand’s identity and readability requirements.

• Patterns: Created patterns inspired by symbols within the logo to enhance visual branding and provide design ideas for social media posts and other marketing materials.

• Usage Guidelines: Developed clear instructions on the appropriate use of colors, fonts, logos, and patterns to maintain brand integrity.

Conclusion

The brand guide for Elevate MD effectively consolidates essential branding elements and provides a clear framework for internal use. By adhering to these guidelines, the company can ensure a consistent and professional presentation of its brand across all platforms, ultimately enhancing its recognition and reinforcing its identity in the functional medicine sector.